New PDF release: All the Right Moves: A Guide to Crafting Breakthrough

By Constantinos Markides

ISBN-10: 0585162832

ISBN-13: 9780585162836

ISBN-10: 0875848338

ISBN-13: 9780875848334

Constantinos Markides contends that the essence of commercial approach is to permit a firm to create and make the most a distinct strategic place in its undefined. to take action, the corporate needs to clarify and particular offerings in response to the solutions to 3 tricky questions: Who should still I aim as consumers? What service or product should still I provide them? How should still I do that in an effective manner? Any corporation engaged in technique making needs to elevate those questions, establish attainable solutions, after which pick out what to do and what to not do. the target will be to return up with principles that differentiate the company from its opponents - and hence stake out a distinct strategic place. In "All the fitting Moves", a hugely sensible guide at the basics of process, Markides is helping managers 0 in at the serious offerings that lie on the center of all cutting edge suggestions. extra vital, Markides argues that even the simplest of techniques have a restricted lifestyles. it isn't sufficient to boost a distinct strategic place or to enhance the prevailing one. businesses needs to regularly create and colonize new strategic positions, a tricky if now not most unlikely activity for lots of demonstrated organisations. Markides explains the best way to conquer the stumbling blocks to innovation in order that even well-established businesses can innovate through breaking the foundations of the sport. "All the precise strikes" finds how inventive pondering results in strategic innovation - the 'breakthroughs' that separate profitable strategists from also-rans. Markides techniques strategic considering as an artistic technique during which reading a subject matter from a number of angles frequently proves extra efficient than in basic terms amassing info, and experimenting with new rules will be more beneficial than carrying out a lot clinical research. He poses key questions for readers to invite as he publications them via a step by step framework for constructing their strategic pondering talents. In a refreshingly transparent and functional procedure, "All the precise strikes" deals concrete suggestion for considering during the tricky offerings that every one enterprise strategists needs to face. It distills the real components of technique into an easy-to-follow process for crafting ultra-modern -and tomorrow's- step forward enterprise strategies.

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Extra info for All the Right Moves: A Guide to Crafting Breakthrough Strategy

Example text

The strategy amounted to a frontal attack on Canon. Since Canon had already encroached on Xerox's strategic position, the outcome of the Xerox attack was to create a situation in which both competitors occupied two strategic positions simultaneously: their own and each other's. In a sense, their strategies had become identical, which made it extremely difficult for customers to decide between the two. Since both competitors were now targeting the Page 16 same customers with roughly similar products, the only way for either one to gain any advantage was to try to become better than the otherprimarily through cost or differentiation strategies.

Despite the obvious importance of a superior strategy to the success of an organization, and despite decades of academic research on the subject, there is little agreement among academics as to what strategy really is. Nor could Schou have expected too much help from other CEOs or managers. " Although technically correct, this definition is so general as to be virtually meaningless. Needless to say, this state of affairs is unfortunate. Undoubtedly, part of the confusion is self-inflicted. But a major portion of the problem results from a genuine lack of understanding among managers and academics about the content of strategy.

How can an established company discover a new strategic position, especially at a time when its existing operations are quite profitable? How can an established company shift its attention away from improving its existing position to discovering a new one? · How can a company know if a newly discovered position will turn out to be a profitable one? Page x · Even if a company discovers a new strategic position, can it manage two positions (the old and the new) at the same time? Is this even possible, or should the company focus on one of the two?

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All the Right Moves: A Guide to Crafting Breakthrough Strategy by Constantinos Markides


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