Read e-book online Anatomy of a Business Plan: The Step-by-Step Guide to PDF

By Linda Pinson

ISBN-10: 0944205372

ISBN-13: 9780944205372

From envisioning the organizational structure to making the selling plan that powers growth to development for the long run with hermetic monetary records, this consultant offers the instruments to create well-constructed company plans. starting with the initial issues, this instruction manual deals confirmed, step by step recommendation for constructing and packaging the elements of a company plan—cover sheet, desk of contents, govt summary, description of the business, organizational and advertising and marketing plans, and monetary and assisting documents—and for retaining the plan updated. Four real-life enterprise plans and clean kinds and worksheets offer readers with extra ordinary directions for the production of the plans. This up-to-date 7th variation positive factors new chapters on financing assets and enterprise making plans for nonprofits in addition to a pattern eating place company plan.

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Additional info for Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future

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The mission statement is a concise description of how you want your company to be viewed by its customers. It also states your company's vision as to future directions toward which it intends to move. Example. com. com, our mission is to provide the most innovative and practical web based housing solutions. " Page 140 Management Provide a brief profile on each owner. If you have key staff members who participate or will participate in the management of your company, also include a brief profile on each one.

What level of service can you support through existing or additional staff? Your marketing activities will comprise a significant portion of your overall business expenses, so investors and bankers will need to understand the importance of the results you are seeking. Make it clear in the statement of your marketing goals that the expenditures you are about to delineate are crucial to the development and growth of your company. By clearly identifying the goals of your marketing plan, you will make a convincing case to support your financial projections.

9 How? 21 Table of Contents Index 22 Anatomy of a Business Plan, Chapter 3, The Executive Summary What is an Executive Summary? As stated in the introduction, the Executive Summary is the thesis statement of your business plan. It summarizes the content and purpose of your finished business plan, covering all of the key points. It specifies who you are, what your company does, where your company is going, why it is going where it is going, and how it will get there. The Executive Summary can be approached from either of the two following perspectives.

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Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future by Linda Pinson


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